Expertise

Professional Design, Management and Analytics

Our clients care about professionally designed, managed and analyzed research. This is why we have an unwavering commitment to providing our clients with continual access to senior research professionals throughout the project life cycle. Our senior team has extensive design, analytic and project management expertise. While the Modus team has a deep level of expertise with virtually all methodologies and across a wide range of subjects and clients, we focus in particular areas to ensure the highest quality of research intelligence for our clients.

Business and Executive Research

Modus prides itself on being an industry leader in business and executive research. This is why we have the only purpose-built business panel in Canada. We know the high cost and difficulty of conducting traditional business and executive research. We have simplified the process and created both cost savings and higher data quality for our clients.

Modus also has a team of experienced executive-level interviewers for clients' qualitative needs.

Baseline and Tracking Research

The Modus team has developed and managed an impressive array of baseline and tracking studies for a wide range of clients. Developing effective and stable tracking measurement requires the utmost attention to detail at the baseline stage. We typically combine extensive client consultation and diagnostic qualitative work with deep quantitative testing for baseline measurement.

Stakeholder and Client Research

As experienced researchers with a wide range of stakeholder and client research, we understand that researchers must be very sensitive to relationship management. We have experience managing research with the most sensitive client groups (e.g., private banking clients). This is one area where the continual involvement of senior research professionals is critically important. We have developed a range of performance metrics to help our clients add value to their stakeholder and client relationships.