Modus Business Monitor
The voice of Canadian business
Initial baseline survey
Conducted March 25 to 31, 2020
Benchmarks:
- Initial business response to the outbreak
- Expectations for ongoing impact and future recovery
- Economic and business confidence and risks
- Government initiatives and performance
Representative sample of over 850 Canadian business leaders
MONITORING AND TRACKING
Monthly surveys for duration of outbreak and recovery
Ongoing monitoring:
- Business response to changing landscape
- Response to new developments and initiatives
- Short-term and long-term impact
- Impact of government initiatives
- Tracking for baseline benchmarks
Subscription details
Detailed report for each survey, including tracking analysis.
Each report is available for purchase
Packages available:
- Discounts for multiple reports
- Limited opportunity to purchase questions on upcoming surveys
- Cross-tabular data
Canada’s only B2B omnibus service
For reliable and accurate results without the cost of custom business survey, the Monitor offers our clients the flexibility they need.
Specifications
- Sample of 800+ business leaders
- All enterprise types
- Regionally representative and bilingual
Demographics and Business Profile
- Seniority, role, responsibilities
- Business size and tenure
- Sector and region
Deliverables
- Expert question design
- Analytic report
- Cross-tabular data
Options
- Proprietary questions
- Targeted sampling
- Custom cross-tabs
Powered by the Modus Business Panel
Each omnibus survey for the Business Monitor is conducted via the Modus Business Panel.
Developed in partnership with Deloitte, the Modus Business Panel is Canada’s gold standard for B2B research. The Panel is the only purpose-built B2B research panel in Canada and is uniquely recruited using rigorous and innovative probability sampling techniques.
The Modus Business Panel is a big step up in representativeness and accuracy from other ‘business’ panel offerings, which rely on opt-in recruiting or lobby group member lists.