Modus Business Monitor

The voice of Canadian business

Initial baseline survey

Conducted March 25 to 31, 2020


  • Initial business response to the outbreak
  • Expectations for ongoing impact and future recovery
  • Economic and business confidence and risks
  • Government initiatives and performance

Representative sample of over 850 Canadian business leaders



Monthly surveys for duration of outbreak and recovery

Ongoing monitoring:

  • Business response to changing landscape
  • Response to new developments and initiatives
  • Short-term and long-term impact
  • Impact of government initiatives
  •  Tracking for baseline benchmarks

Subscription details

Detailed report for each survey, including tracking analysis.

Each report is available for purchase

Packages available:

  • Discounts for multiple reports
  • Limited opportunity to purchase questions on upcoming surveys
  • Cross-tabular data

Canada’s only B2B omnibus service

For reliable and accurate results without the cost of custom business survey, the Monitor offers our clients the flexibility they need.


  • Sample of 800+ business leaders
  • All enterprise types
  • Regionally representative and bilingual

Demographics and Business Profile

  • Seniority, role, responsibilities
  • Business size and tenure
  • Sector and region


  • Expert question design
  • Analytic report
  • Cross-tabular data


  • Proprietary questions 
  • Targeted sampling 
  • Custom cross-tabs

Powered by the Modus Business Panel

Each omnibus survey for the Business Monitor is conducted via the Modus Business Panel.

Developed in partnership with Deloitte, the Modus Business Panel is Canada’s gold standard for B2B research. The Panel is the only purpose-built B2B research panel in Canada and is uniquely recruited using rigorous and innovative probability sampling techniques.

The Modus Business Panel is a big step up in representativeness and accuracy from other ‘business’ panel offerings, which rely on opt-in recruiting or lobby group member lists.