What we do

Innovative & reliable research

Experts in business and consumer research

Modus provides:

  • Expert study, sample and questionnaire design that yield accurate and reliable results
  • Multiple methods for data collection: IVR, SMS, live interviewer, mobile, and online
  • Advanced statistical analysis
  • Insightful and actionable reporting and presentations
  • High-level executive interviewing and focus groups from experienced professionals

Our seasoned experts give sound, honest advice and guidance on project development and execution, and deriving understanding from research findings.

Business and Executive Research

We know the high cost and difficulty of conducting traditional business research.

So we revolutionized B2B research with the Modus Business Panel. This innovative, purpose-built research panel provides significantly higher data quality than traditional approaches at a lower cost.

Enterprise research is not for the uninitiated or inexperienced. It requires:

  • Meticulous sample design, selection and management
  • Expert questionnaire design
  • Advance weighting and statistical know how
  • High-level executive interviewing skills

The expert approach is vital. Enterprise research requires touch points with busy executives or the valued customers/stakeholders of our clients’ companies.

Panel Research

Modus panels always:

  • Strictly adhere to scientific sampling
  • Are multi-modal (online, telephone, mobile, SMS)
  • Are reliably projectable (probability-based)

Stakeholder and Client Research

As researchers with a wide range of experience in stakeholder and client research, we understand that researchers must be sensitive to relationship management. We have experience managing research with the most sensitive client groups (e.g., private banking clients), one area where the continual involvement of senior research professionals is critically important. We have developed a range of performance metrics to help our clients add value to their stakeholder and client relationships.

Baseline and Tracking Research

The Modus team has developed and managed an impressive array of baseline and tracking studies for a wide range of clients. Developing effective and stable tracking measurement requires the utmost attention to detail at the baseline stage. We typically combine extensive client consultation and qualitative diagnostic work with in-depth quantitative testing for baseline measurement.