We call the public solely for survey research. We were calling either about a survey or to invite you to join one of our research panels.
Your number was generated randomly from publicly available telephone exchange numbers (the first three digits after the area code) in Canada. Randomly generating numbers in this way ensures that everyone has an opportunity to participate in our surveys, but inevitably includes unlisted telephone numbers.
Survey research calls are exempt from the national Do Not Call list. This is to help ensure that survey research does not systematically exclude people from legitimate surveys. Modus maintains its own internal Do Not Call list.