Modus Business Panel
The Modus Business Panel is the gold standard for business research in Canada. Developed in 2016 in partnership with Deloitte, the Modus Business Panel revolutionized Canadian B2B research.
The Modus Business Panel is the only business research panel in Canada that is purpose-built with all panel members recruited via random probability selection. Every panel member is verified over the telephone by one of our live in-house interviewers. Sample matters.
Benefits of the Modus Business Panel
- Results you can rely on. Every panel member is recruited by random probability selection over the telephone and verified by a live in-house interviewer.
- There is no need to qualify your results with awkward disclaimers like: “For comparison purposes, a probability sample would have a margin of error …”
- Panelists are actual business people – not people drawn from a consumer panel, much less an opt-in one. The Modus Business Panel is purpose-built as a business research panel. Panelists only conduct business surveys. This is business research done properly.
- Because it is probability-based it is also statistically projectable – survey results reflect the actual population sampled.
- Expert B2B research survey design, project management and analysis.
- Each survey generates donations for registered Canadian charities.
Features
- As a purpose-built panel, we only survey Modus Business Panel members on business topics.
- Business peoples’ time must be treated respectfully. No more than one survey per month.
- There are no direct financial incentives for completing surveys. This eliminates the incentive that drives bogus representation used by fraudsters to earn a quick buck for completing surveys.
- Each survey generates donations for registered Canadian charities – conducting a Modus Business Panel survey does good.
- Because every panel member is recruited via telephone, we can conduct live interviews and focus groups with any panelist.
- Generates robust samples of lower incidence groups – especially large companies and senior decision-makers.
- Response rates exceeding 25%.
- None of the AI bots and survey fraudsters dwelling in opt-in panels.
Important Characteristics of the Modus Business Panel
Employee Counts
The Modus Business Panel is strongly over-represented with larger companies. This is because it is randomly recruited from the general population rather than business units.
This offers a huge advantage because executives in larger firms are traditionally very difficult and extremely costly to sample.
Seniority and Strategic Responsibility
The Panel has robust representation of senior decision-makers. The recruitment methodology allows us to find the senior people that are so hard to reach.
Modus Business Panel also maintains and updates responsibilities around finances and sales. We also have job titles for every panel member.
Regional Distribuition
The Modus Business Panel reflects Statistics Canada’s latest numbers for regional distribution of businesses. It is over-represented with Ontario businesses due to client demand.
- Unweighted data for live (active) panelists against business counts from Statistics Canada.
