The Modus Business Panel

The gold standard for B2B research in Canada

Developed in partnership with Deloitte, the Modus Business Panel has revolutionized B2B research in Canada.

Features

  • Purpose-built to exclusively address B2B research needs
  • Scientifically representative of managers and executives across all enterprises by type, sector, organizational size and region
  • The Panel is both more scientifically rigorous than traditional probability-based B2B surveying (live interviewer) and significantly less costly

As Canada’s only probability-based B2B research panel, the Modus Business Panel is a big step up in representativeness and accuracy from other offerings on the market, which rely on unscientific recruiting and/or lobby group member lists.

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Robust and Flexible

  • High response rates produce robust samples that can satisfy a range of needs, including targeting lower incidence subpopulations
  • The Panel is enabled for live telephone interviewer, SMS and online survey administration for a full range of devices and modalities
  • Our survey platform has full functionality for advanced questionnaire programming and sample management
  • High response rates and panel member engagement also enable longitudinal tracking when needed
  • The Panel can be used for qualitative purposes, including in-depth live interviewing and in-person focus groups
  • The Modus Business Panel is fully bilingual in French and English

Panel Composition

There is a wide array of business-related profile data for all Modus Business Panel members. Some key features of the Panel composition include:

  • All levels of management from the most senior (C-suite and ownership) to lower and middle levels.
  • Robust representation by organizational size from sole operators and micro to the largest enterprises
  • All industry sectors are covered by the Panel
  • Regionally representative with complete national coverage

In addition to these core demographics, the Modus Business Panel also maintains profile data on:

  • ownership and equity
  • decision-making responsibility
  • job classification
  • domestic and international trade
  • organizational tenure
  • revenue
  • primary financial institutions

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