The Modus Business Panel
The gold standard for B2B research in Canada
Developed in partnership with Deloitte, the Modus Business Panel has revolutionized B2B research in Canada.
Features
- Purpose-built to exclusively address B2B research needs
- Scientifically representative of managers and executives across all enterprises by type, sector, organizational size and region
- The Panel is both more scientifically rigorous than traditional probability-based B2B surveying (live interviewer) and significantly less costly
As Canada’s only probability-based B2B research panel, the Modus Business Panel is a big step up in representativeness and accuracy from other offerings on the market, which rely on unscientific recruiting and/or lobby group member lists.
Robust and Flexible
- High response rates produce robust samples that can satisfy a range of needs, including targeting lower incidence subpopulations
- The Panel is enabled for live telephone interviewer, SMS and online survey administration for a full range of devices and modalities
- Our survey platform has full functionality for advanced questionnaire programming and sample management
- High response rates and panel member engagement also enable longitudinal tracking when needed
- The Panel can be used for qualitative purposes, including in-depth live interviewing and in-person focus groups
- The Modus Business Panel is fully bilingual in French and English
Panel Composition
There is a wide array of business-related profile data for all Modus Business Panel members. Some key features of the Panel composition include:
- All levels of management from the most senior (C-suite and ownership) to lower and middle levels.
- Robust representation by organizational size from sole operators and micro to the largest enterprises
- All industry sectors are covered by the Panel
- Regionally representative with complete national coverage
In addition to these core demographics, the Modus Business Panel also maintains profile data on:
- ownership and equity
- decision-making responsibility
- job classification
- domestic and international trade
- organizational tenure
- revenue
- primary financial institutions