Modus

Business Panel

The Modus Business Panel is the gold standard for business research in Canada. Developed in partnership with Deloitte, the Modus Business Panel has revolutionized B2B research.

The Modus Business Panel is the only business panel in Canada that is purpose-built with all panel members recruited via random telephone dialing and verified by one of our live interviewers – real business people providing real answers.

Benefits of the Modus Business Panel
  • Results you can rely on. Every panel member is verified by a live interviewer (after being randomly selected from the Canadian population).
  • Expert and professional business survey design, execution and analysis.
  • You do good by conducting Modus Business Panel surveys – each survey generates donations for registered Canadian charities.

Even with the superior data quality from the Modus Business Panel, pricing is highly competitive.

Features of the Modus Business Panel
  • As a purpose-built panel, we only survey Modus Business Panel members on business topics.
  • Business peoples’ time must be treated respectfully. They get no more than one survey per month, and it is always a business survey.
  • Statistically projectable. All panel members are recruited using RDD sampling.
  • There are no direct financial incentives for completing surveys. This eliminates a key incentive that drives fraudulent representation typically found in other panels.
  • Each survey generates donations for registered Canadian charities – conducting a Modus Business Panel survey does good.
  • Because every panel member is recruited via telephone, we can conduct live interviews with any panelist.
  • The Modus Business Panel is multi-modal. We can conduct research via telephone, email/online, text messaging and even in-person.
  • As The Modus Business Panel is truly representative, we can generate robust samples of lower incidence groups (e.g., large companies, C-suite)
  • Response rates exceeding 25%.
  • There’s no need to rely on a sample infected with the AI bots and ‘professional’ respondents dwelling in opt-in panels.

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