Business Research
Modus Research is Canada’s leading provider of custom business research.
We revolutionized the way in which business research is conducted in Canada with the Modus Business Panel. The Modus team has decades of experience surveying businesses and providing actionable B2B evidence-based insights.
Industry-leading B2B Expertise
Enterprise-level research is not for the uninitiated or inexperienced. It requires a high level of expertise.
Business research needs:
- Meticulous sample design, selection and management.
- High-level questionnaire design expertise.
- Advanced weighting and statistical know how.
- Expert executive interviewing skills
Gold Standard at a Reasonable Cost
Like all of our survey practice, we believe in the fundamental importance of probability sampling. Pulling so-called business samples out of consumer opt-in panels is a non-starter. In our view, ‘business’ samples selected this way probably do not have more than half actual business people.
Yet the high cost of properly conducted business surveys – that it, based on probability sampling – is truly cost prohibitive for all but the largest organizations. This is why we created the Modus Business Panel – it provides all the advantages of probability sampling without the high cost.
We revolutionized B2B research in Canada using a truly innovative approach to build the Modus Business Panel. It not only provides savings over traditional probability business sampling, it also provide significantly higher data quality by eliminating much of the coverage error. We select our panelist from the entire Canadian population. Sample matters.
