Public Opinion

& Consumer Research

The Modus Research team has extensive experience in custom public opinion and consumer research.

While we have extensive experience in all manner of research project big or small, we are recognized experts in:

  • Baseline measurement and tracking studies
  • Mixed mode studies, including quantitative and qualitative methodologies
  • Specialized studies focused on low incidence populations

Our public opinion research – whether quantitative, qualitative or both – is powered by one of Canada’s only scientific research panels, the Modalis Public Opinion Panel.

 

Modus specializes in conducting some of the most challenging custom research studies. It’s what we live to do and what makes working with us so different.

We are senior researchers with vast experience in surveying on a wide range of topics with often unique or hard to reach populations.

We do not hand important custom research assignments over to intermediate staff. Our clients deal with senior research professionals who provide sound advice throughout the project lifecycle.

Custom market research

For your custom research needs, Modus provides:

  • In-depth consultation to ensure we clearly understand the research needs and issues to be investigated
  • Expert study, sample and questionnaire design that yield accurate and reliable results
  • Access to a full array of research methodologies from in-depth interviewing and focus groups to a full spectrum of quantitative techniques (online, mobile, IVR, SMS, and live telephone interviewing)
  • Advanced statistical analyses
  • Insightful and actionable reporting and presentations

Our seasoned experts give sound, honest advice and guidance on project development and execution, and deriving clear understanding from research findings.

We cover the entire research process from start to finish, delivering: project management, professional design, sampling and execution, as well as in-depth analysis and reporting.

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