Public Opinion and Consumer Research
The Modus team delivers accurate and reliable public opinion and consumer research. We have extensive experience in custom research from the smallest to the largest projects.
We specialize in:
- Baseline measurement and tracking/longitudinal studies.
- Mixed mode methodologies, including quantitative and qualitative.
- Low incidence populations.
Our public opinion research – whether quantitative, qualitative or both – is powered by one of Canada’s only probability-based research panels, the Modalis Public Opinion Panel. Sample matters.
Custom and Advanced Studies
Modus specializes in conducting some of the most challenging custom research studies. It’s what we live to do and what makes working with us so different.
We are senior researchers with vast experience in surveying on a wide range of topics with often unique or hard to reach populations.
Full Spectrum Support
We do not hand important custom research assignments over to intermediate staff. Our clients deal with senior research professionals who provide sound advice throughout the project lifecycle.
For your custom research needs, Modus provides:
- In-depth consultation to ensure we clearly understand the research needs and issues to be investigated.
- Expert study, sample and questionnaire design that yield accurate and reliable results.
- Access to a full array of research methodologies from in-depth interviewing and focus groups to a full spectrum of quantitative techniques (online, mobile, IVR, SMS, and live telephone interviewing).
- Advanced statistical analyses.
- Insightful and actionable reporting and presentations.
We provide sound, honest advice and guidance on project development and execution, as well as deriving clear understanding from research findings.
We cover the entire research process from start to finish, delivering: project management, professional design, sampling and execution, as well as in-depth analysis and reporting.
