Modus Research is Canada’s leading provider of custom business research.
We revolutionized the way in which business research is conducted in Canada with the Modus Business Panel – Canada’s only purpose-built, probability-based B2B reach panel. The Modus Business Panel was launched in 2016 in partnership with Deloitte Canada.
Enterprise-level research is not for the uninitiated or inexperienced. It requires a high level of expertise.
Business research needs:
We know the high cost and difficulty of conducting traditional telephone business research (we did it this way for many years). The innovative, purpose-built Modus Business Panel provides significantly higher data quality than the traditional approach at a much lower cost.
Business panel members only ever complete business surveys. We do not hive our business respondents off a consumer panel – just real business people providing real business answers.
The expert approach is vital for business research projects and Modus delivers. Enterprise-level research involves sensitive touch points with busy executives or our clients’ valued customers/stakeholders. B2B expertise is paramount.
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