Modalis Public Opinion Panel
Modalis is a fully probability-based public opinion and consumer survey research panel – a rarity in the Canadian market. With Modalis you can be confident in the accuracy of results and that your sample contains no AI bots or survey fraudsters looking for a quick buck. Sample matters.
Every Modalis panel member is recruited by telephone using random digit dialing sampling. All panelists are verified by a Modus representative over the telephone before joining the panel. Launched in 2021 in partnership with Deloitte Canada, the Modalis Public Opinion Panel was developed using the same exacting standards as our groundbreaking Modus Business Panel.
Benefits of Modalis
- Results you can rely on. Modalis is recruited entirely using random probability techniques.
- There is no need to qualify your results with awkward disclaimers like: “For comparison purposes, a probability sample would have a margin of error …”
- Highly professional design, project management and analysis.
- Each survey generates donations for registered Canadian charities.
Features
- Statistically projectable. Sample matters.
- There are no direct financial incentives for completing Modalis surveys, eliminating the incentive that drives survey fraud. Fraudsters can’t earn a quick buck completing Modus surveys.
- We reward our panelists with charity dollars. Each survey generates donations for registered Canadian charities.
- Because every panel member is recruited via telephone, we can conduct live telephone interviews with any panelist. Modalis is multi-modal. We can conduct research via telephone, email/online, text messaging and even in-person.
- With response rates exceeding 25%, we can generate robust samples of lower incidence groups (e.g., immigrants, rural).
- As a probability-based panel there is no need for exotic data cleaning and weighting, or cumbersome sampling stratification and quotas.
