Modalis

Public Opinion Panel

Modalis is your go-to resource for highly reliable public opinion and consumer research. There is no risk of AI bots or ‘professional’ respondents – just real people providing real answers.

Every Modalis panel member is recruited by telephone using random digit dialing sampling. All panelists are verified by a Modus representative over the telephone before joining the panel. Launched in 2021 in partnership with Deloitte Canada, the Modalis Public Opinion Panel was developed using the same exacting standards as our groundbreaking Modus Business Panel.

Benefits of Modalis
  • Results you can rely on. There is no need to qualify your results with disclaimers that say “if this were a probability-based sample” – unlike most research panels, Modalis is recruited entirely by probability-based techniques.
  • Highly professional design, execution and analysis.
  • You do good by conducting Modalis surveys – each survey generates donations for registered Canadian charities.

Even with the superior data quality from Modalis, pricing is highly competitive.

Features of Modalis
  • Statistically projectable
  • There are no direct financial incentives for completing surveys. This eliminates a key incentive that drives fraudulent representation typically found in other panels.
  • Each survey generates donations for registered Canadian charities – conducting a Modalis survey does good.
  • Because every panel member is recruited via telephone, we can conduct live interviews with any panelist.
  • Modalis is multi-modal. We can conduct research via telephone, email/online, text messaging and even in-person.
  • As Modalis is truly representative, we can generate robust samples of lower incidence groups (e.g., immigrants, rural)
  • Response rates exceeding 25%.

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