Modalis

Professional public opinion and consumer research

Modalis is unique. Every panel member is recruited randomly from the Canadian population. No exceptions, no fake respondents. Every Modalis panel member is also screened by a live in-house interviewer.

All Modalis surveys are professionally designed by leading experts.

Our moto: real respondents, real research.

Rigorous and flexible

Modalis panel members are recruited by randomly calling Canadian cellphone numbers and screened by an in-house interviewer. This provides both scientific rigour and research flexibility. We can conduct surveys with every Modalis panel member by telephone, mobile, tablet, text, and online. We can even do in-person.

A total commitment to scientific sampling and affordability

With the Modus approach, Modalis maintains complete fidelity to scientific and professional research while being cost-efficient.

  • Accuracy and reliable projectability
  • Real data confidence
  • Cost-competitive
  • Expert design
  • Real respondents, real research

Say good-bye to learning effects

Learning effects are a dirty little secret in the research panel business. Opt-in panels are replete with self-selected professional respondents who are motivated by meagre financial incentives. As such, they complete as many surveys as they can. The learning effects are immeasurable.

Our panels — Modalis and the Modus Business Panel — allow no self-selection, no direct financial incentive, and are completely distinct from one another. Modalis maintains the same light touch pledge we uphold with the Modus Business Panel – panel members are asked to participate in surveys no more than once a month.

Now available for discerning clients

Modalis was developed in partnership with Deloitte Canada.

It is now available to clients for custom public opinion and consumer research.
Please contact us to reserve space and obtain a quotation.