The Business Monitor
The voice of Canadian business
The Business Monitor is a business omnibus and monitoring service that is ideally suited for discerning clients who need a cost-effective solution to their B2B research needs without compromising quality.
Our B2B omnibus runs quarterly and is powered by the Modus Business Panel – Canada’s only purpose-built and probability-based B2B research panel. There is no need to compromise data quality when using an omnibus. Sample matters.
Benefits of our B2B Omnibus
- Known accuracy of a probability sample.
- Proprietary B2B research findings at a fraction of the cost of a custom survey.
- Expert design advice for your proprietary questions.
- Unsurpassed data quality of the Modus Business Panel.
- Extensive business-level profile data.
- Ongoing tracking of critical economic and business metrics.
B2B Omnibus Specifications
- Nationally representative survey of 600+ enterprises operating in Canada, powered by the Modus Business Panel.
- This business omnibus survey is conducted online and via mobile devices using both email and SMS invitations, and is administered in English and French.
- 100% of the sample is based on random probability telephone recruiting. There is no need to qualify your business omnibus results with awkward disclaimers like: “For comparison purposes, a probability sample would have a margin of error …”
Deliverables
- Expert consultation for your business omnibus questions.
- An online pre-test demo of your questions.
- Custom cross-tabs.
- Custom report for your proprietary questions.
