The Business Monitor

B2B omnibus

Canada's only business omnibus service

The Business Monitor is the only Canadian business omnibus on the market today. The Monitor is ideally suited for discerning clients who need a cost-effective solution to their B2B research needs without compromising quality. The Business Monitor runs quarterly.

Modus omnibus surveys are powered by research panels that are engineered to be scientifically rigorous (i.e., 100% random probability-based telephone recruiting) and managed by leading experts in survey design and execution. As such, there is no need to compromise data quality when using an omnibus.

Features of The Business Monitor
  • Proprietary questions with expert design consultation and development
  • A reliable and accurate probability-based sample from the Modus Business Panel
  • An extensive business profile of respondents

The Businees Monitor offeres superior data quality from the Modus Business Panel with umatched pricing.

Next Quarterly Edition

Launches late November
Specifications
  • Quarterly, nationally representative survey of 600+ Canadian enterprises powered by the Modus Business Panel.
  • Survey data that is representative across a wide range of business demographics.
  • Each survey is administered in English and French with invitations delivered via email and SMS.
  • Response rates exceeding 30%.
Deliverables
Why use an omnibus?

The key advantage to an omnibus survey is the shared costs. By using a shared survey platform, clients can add proprietary questions while sharing the survey costs with others. We are meticulous about how we position client questions within our omnibus surveys. It is very important to mitigate any sequencing bias, a key potential weakness of using an omnibus.