The Business Monitor is the only Canadian business omnibus on the market today. The Monitor is ideally suited for discerning clients who need a cost-effective solution to their B2B research needs without compromising quality. The Business Monitor runs quarterly.
Modus omnibus surveys are powered by research panels that are engineered to be scientifically rigorous (i.e., 100% random probability-based telephone recruiting) and managed by leading experts in survey design and execution. As such, there is no need to compromise data quality when using an omnibus.
The Business Monitor offers superior data quality from the Modus Business Panel with unmatched pricing.
The key advantage to an omnibus survey is the shared costs. By using a shared survey platform, clients can add proprietary questions while sharing the survey costs with others. We are meticulous about how we position client questions within our omnibus surveys. It is very important to mitigate any sequencing bias, a key potential weakness of using an omnibus.
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