The Business Monitor

Canada's only B2B omnibus

The Business Monitor is ideally suited for discerning clients who need a cost-effective solution to their B2B research needs without compromising quality. 

The Monitor runs quarterly and is powered by the Modus Business Panel  – Canada’s only purpose-built and probability-based B2B research panel. There is no need to compromise data quality when using an omnibus.

Benefits of the Business Monitor
  • Proprietary B2B research findings at a fraction of the cost of a custom survey.
  • Expert design advice for your proprietary questions.
  • Unsurpassed data quality of the Modus Business Panel.
  • Extensive business-level profile data.
  • Ongoing tracking of economic and business confidence.
Reserve space for your questions on the next Business Monitor
Canada's only B2B omnibus
Specifications
  • Nationally representative survey of 600+ enterprises operating in Canada, powered by the Modus Business Panel.
  • Survey is conducted online and via mobile devices using both email and SMS invitations.
  • Administered in English and French.
  • 100% of the sample is based on random probability sampling with all respondents vetted by a live in-house interviewer.
Deliverables
  • Expertly designed business survey questions.
  • A pre-test demo of your questions.
  • Custom cross-tabs.
  • Custom report of proprietary results with key highlights and implications.
Why use an omnibus?

The key advantage to an omnibus survey is the shared costs. By using a shared survey platform, clients can add proprietary questions while sharing the survey costs with others. We are meticulous about how we position client questions within our omnibus surveys. This helps to mitigate sequencing bias, a key potential weakness of using an omnibus.

Thank you for your interest in The Business Monitor!

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