The Business Monitor

The voice of Canadian business

The Business Monitor is ideally suited for discerning clients who need a cost-effective solution to their B2B research needs without compromising quality.

The Monitor runs quarterly and is powered by the Modus Business Panel – Canada’s only purpose-built and probability-based B2B research panel. There is no need to compromise data quality when using an omnibus.

Benefits of the Business Monitor

Known accuracy of a probability sample.
Proprietary B2B research findings at a fraction of the cost of a custom survey.
Expert design advice for your proprietary questions.
Unsurpassed data quality of the Modus Business Panel.
Extensive business-level profile data.
Ongoing tracking of economic and business confidence.

Specifications

Nationally representative survey of 600+ enterprises operating in Canada, powered by the Modus Business Panel.
Survey is conducted online and via mobile devices using both email and SMS invitations.
Administered in English and French.
100% of the sample is based on random probability sampling with all respondents vetted by a live in-house interviewer.