The Business Monitor

Canada's only B2B omnibus

The Business Monitor is the only Canadian business omnibus on the market today. The Monitor is ideally suited for discerning clients who need a cost-effective solution to their B2B research needs without compromising quality. The Business Monitor runs quarterly.

Modus omnibus surveys are powered by research panels that are engineered to be scientifically rigorous (i.e., 100% random probability-based telephone recruiting) and managed by leading experts in survey design and execution. As such, there is no need to compromise data quality when using an omnibus.

Benefits of The Business Monitor

The Business Monitor offers superior data quality from the Modus Business Panel with unmatched pricing.

Specifications
  • Quarterly, nationally representative survey of 600+ Canadian enterprises powered by the Modus Business Panel.
  • Survey data that is representative across a wide range of business demographics.
  • Each survey is administered in English and French with invitations delivered via email and SMS.
  • Response rates exceeding 30%.
Deliverables
Why use an omnibus?

The key advantage to an omnibus survey is the shared costs. By using a shared survey platform, clients can add proprietary questions while sharing the survey costs with others. We are meticulous about how we position client questions within our omnibus surveys. It is very important to mitigate any sequencing bias, a key potential weakness of using an omnibus.

Thank you for your interest
in The Business Monitor!

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