The Public Monitor

The Public Monitor is a monthly omnibus survey of Canadian adults. It is ideally suited for communications and public relations professionals, management consultants and other discerning clients who need a cost-effective solution for their research needs without compromising quality.

The Public Monitor is our public omnibus survey and is powered by the Modalis Public Opinion Panel – one of Canada’s only probability-based research panels. Modalis was built in partnership with Deloitte Canada. There is no need to compromise data quality when using an omnibus survey. 

Make confident decisions based on what Canadians actually think and do. Sample matters.

An omnibus survey done properly
Benefits of the Public Monitor Omnibus Survey
  • Known accuracy of a probability sample. The Public Monitor is run on our probability-based Modalis Public Opinion Panel.
  • There is no need to qualify your omnibus results with awkward disclaimers like: “For comparison purposes, a probability sample would have a margin of error …”
  • Expert question design advice.
  • Custom report and cross-tabs at no extra cost.
  • Extensive demographic profile data.
  • No AI bots or survey ‘pros’ in your sample.
Omnibus Survey Specifications
  • Monthly, nationally representative omnibus survey of 1,500+ Canadian adults.
  • Survey data that is representative across a broad spectrum of demographics.
  • Survey is conducted in French and English via email and SMS invitations.
  • 100% of the sample is based on random probability telephone recruiting.
Deliverables
  • Question design consultation with a leading expert.
  • An online pre-test demo of your questions.
  • Custom cross-tabs.
  • Custom report for your proprietary results.
Reserve space for your questions on the next Public Monitor
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