Modalis Omnibus

Modalis

Omnibus

The Modalis Omnibus is a regular omnibus survey of Canadian adults. It is ideally suited for academics, communications and public relations professionals, management consultants and other discerning clients who need a cost-effective solution to their research needs without compromising quality.

Modus omnibus surveys are powered by research panels that are engineered to be scientifically rigorous (i.e., 100% random probability-based telephone recruiting) and managed by leading experts in survey design and execution. As such, there is no need to compromise data quality when using an omnibus. This enables you to make confident decisions based on what Canadians actually think and do.

Recent Releases

Cost of living continues to have a major impact on many Canadians

Canadians support expanding co-operative housing

Housing costs dominate Canadians’ concerns about financial well-being

Benefits of the Modalis Omnibus

Expertly designed proprietary questions that are meticulously positioned to mitigate bias from other questions.
Custom report and cross-tabs at no extra cost.
Confidence in the accuracy of your results. The omnibus relies on our probability-based Modalis Public Opinion Panel.
No AI bots or survey ‘pros’ in the sample.

Even with the superior data quality from our Modalis Panel, pricing for the Modalis Omnibus is highly competitive.

Specifications

Monthly, nationally representative omnibus survey of 1,500 Canadians powered by the Modalis Panel.
Survey data that is representative across a broad spectrum of demographics.
Each survey is administered in English and French with invitations delivered via email and SMS.
Response rates exceeding 25%.

Deliverables

Why use an omnibus?

The key advantage of an omnibus survey is the shared costs. By using a shared survey platform, clients can add proprietary questions while sharing the survey costs with others. We are meticulous about how we position client questions within our omnibus surveys. It is very important to mitigate any sequencing bias, a key potential weakness of using an omnibus.