Modalis

Omnibus

The Modalis Omnibus is a regular omnibus survey of Canadian adults. It is ideally suited for academics, communications and public relations professionals, management consultants and other discerning clients who need a cost-effective solution to their research needs without compromising quality.

Modus omnibus surveys are powered by research panels that are engineered to be scientifically rigorous (i.e., 100% random probability-based telephone recruiting) and managed by leading experts in survey design and execution. As such, there is no need to compromise data quality when using an omnibus. This enables you to make confident decisions based on what Canadians actually think and do.

Benefits of the Modalis Omnibus
  • Expertly designed proprietary questions meticulously positioned to mitigate sequence and learning bias.
  • Custom report and cross-tabs at no extra cost.
  • Confidence in the accuracy of your results. The omnibus relies on our probability-based Modalis Public Opinion Panel.
  • No AI bots or survey ‘pros’ in the sample.

Even with the superior data quality from our Modalis Panel, pricing for the Modalis Omnibus is highly competitive.

Specifications
  • Monthly, nationally representative omnibus survey of 1,500 Canadians powered by the Modalis Panel.
  • Survey data that is representative across a broad spectrum of demographics.
  • All respondents have been recruited via random probability sampling and screened by live interviewers..
  • Response rates exceeding 25%.
Deliverables
Why use an omnibus?

The key advantage of an omnibus survey is the shared costs. By using a shared survey platform, clients can add proprietary questions while sharing the survey costs with others. We are meticulous about how we position client questions within our omnibus surveys. It is very important to mitigate any sequencing bias, a key potential weakness of using an omnibus.

Thank you for your interest
in the Modalis omnibus!

A senior member of our team will be in touch with you once you complete the form below.