The Public Monitor

The Public Monitor is a monthly omnibus survey of Canadian adults. It is ideally suited for communications and public relations professionals, management consultants and other discerning clients who need a cost-effective solution for their research needs without compromising quality.

The Public Monitor is powered by our Modalis Public Opinion Panel – one of Canada’s only probability-based research panels. Modalis was built in partnership with Deloitte Canada. There is no need to compromise data quality when using an omnibus. Make confident decisions based on what Canadians actually think and do.

Benefits of the Modalis Omnibus
  • Allows clients to pool resources.
  • Question design consultation and expert advice.
  • Custom report and cross-tabs at no extra cost.
  • Confidence in the accuracy of your results. The omnibus relies on our probability-based Modalis Public Opinion Panel.
  • No AI bots or survey ‘pros’ in your sample.
Reserve space for your questions on the next Public Monitor
Consumer omnibus that allows clients to pool resources
Specifications
  • Monthly, nationally representative omnibus survey of 1,500 Canadians powered by the Modalis Public Opinion Panel.
  • Survey data that is representative across a broad spectrum of demographics.
  • All respondents have been recruited via random probability sampling and screened by live interviewers.
Deliverables
  • Expertly designed survey questions.
  • A pre-test demo of your questions.
  • Custom cross-tabs.
  • Custom report of proprietary results with key highlights and implications.

Why use an omnibus?

The key advantage of an omnibus survey is the shared costs. By using a shared survey platform, clients can add proprietary questions while sharing the survey costs with others. We are meticulous about how we position client questions within our omnibus surveys. It is very important to mitigate any sequencing bias, a key potential weakness of using an omnibus.

Thank you for your interest in The Public Monitor!

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