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Most business executives would not recommend their current provider


It seems that Canadian business insurers are under threat. A new survey carried out by Modus Research revealed that only just over one quarter of Canadian managers and executives would recommend their current business insurance provider, producing a strongly negative net promoter score. However, not all insurers are rated equally, with favourability ratings varying from a low of 10% to a high of 60%.

These results came from a survey conducted June, 2018 amongst 469 managers and executives from the Modus Business panel, the only fully representative and randomly sampled panel of all managers and executives across Canada. The results have been weighted by organization size and region and are accurate to within 5% points 95 times out of a 100.

Established in 2012, Modus Research is a full-service research agency that provides clients with actionable feedback from Canadian enterprises based on truly representative samples. Clients doing business with Modus gain access to the Modus Business Panel, Canada’s only purpose-built, fully representative business panel.