Companies lack a global orientation

Canadian managers think their organizations lack a global orientation

TORONTO, CANADA, April 2018

A new survey carried out by Modus Research shows that Canadian managers and executives think that their organizations lack a global orientation. Only 23% of managers believe that this accurately describes their company. By contrast, a majority consider that their organization perseveres has a clear vision and takes the long view.

These results came from a survey conducted April, 2018 amongst 718 managers and executives from the Modus Business Panel, the only fully representative and randomly sampled panel of all managers and executives across Canada. The results have been weighted by organization size and region and are accurate to within 4% points 95 times out of a 100.

Established in 2012, Modus Research is a full-service research agency that provides clients with actionable feedback from Canadian enterprises based on truly representative samples. Clients doing business with Modus gain access to the Modus Business Panel, Canada’s only purpose-built, fully representative business panel.